The Food Dealer

The Food Dealer is a neighborhood deli & restaurant that offers local organic fine food and delicatessen from around the world. It recently opened in Mar Mikhael, Beirut, Lebanon.


The project is about creating the visual identity of the restaurant. Because it is situated in a crowded neighborhood, filled with shops, bars, cafés, restaurants, the brand image has to be strongly identifiable. We decided to work on a recycled colored paper, and print at the same time only in black and white so as to reduce costs. This applied to the table menus as well as the board menu. This system of black ink on colored papers allowed infinite variety, which served the purpose of the shop.

All of the packaging is also biodegradable.


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