branding

Hiba

Do you remember that moment when you donated a dollar to a person in need and felt good afterwards ? Research shows that the area of the brain that is responsible for our cravings (like food or sex) is the same area that lit up when donating, offering support.

Inspired by ancient phoenicien vases used for offerings, Hiba (which means "gift", "donation" in arabic) acts as donation jar that travels from night-club to exhibitions and from restaurants to concert halls, always attending exclusive trendy events.

The game is to follow her and share these thrilling events & Because all the proceeds are directly donated to NGO and charities, you can feel good about going out and having fun.

Moreover, by gamifying the donation process Hiba engages people to give more.

2017

© 2012-2017 Walid Khoury All Rights Reserved